Remember, this is the "on the go" section, implying that these meals' primary virtue is portability. The "Stop 'n Shop" reference is confusing; one has to shop for everything in the entire menucard collection, and shopping involves stopping, unless you run into the store and grab things and leave without paying. So the means of gathering the items for the picnic seem less important than the actual contents, prominent among which are fish placed lengthwise so they don't shoot out the other end when you bite the sandwich.

"Hey, are these herrings gutted, or am I biting into blood and organs?"

"Don't know, didn't have time. On the go, you know."