Another postcard view, and it’s a bit more prosaic; the clutter of commerce and company names fills up the lower floors. E. G. Barnaby held down the corner.
It’s a simple design, but effective - tripartite, more or less. The third floor has a hefty massing that doesn’t overwhelm the glassed-in bottom floors, but adds strength. Then comes the middle section, which could be five floors or fifty, depending on the depth of the investor’s pockets. The arches cap it off, and the cornice – not to heavy, not too light – seals the building like a Tupperware lid.
In the corner you see an ad for “Foster Waldo” – a Minneapolis record-player and radio manufacturer from the 20s, long gone.