I love this one; I really do. Modernism comes to Wichita. The sign’s okay – I’ve never thought “Executive” was a great name for a motel, since it implies that the usual sort of folk who patronize these places are lower in the food chain of the highway. But “Enjoy the Finest” is a nice, albeit Scarfacey, sort of message.
Best of all: the air-traffic control tower on the second floor. Bonus points for naming the meeting room "The Don Quixote Room." Where your dreams of successful sales conferences aren't impossible!