We now begin a series of ads from the House of Atlas, the most famous of all the body-building comic ads. Many a lad took the Atlas Method, I expect, but the vast majority were probably turned away by the ominous figure of Atlas himself. <em>Do I have to wear those pants? Because it looks like he has bladder issues.

We learn a little about the famous “World’s Most Perfectly Developed Man” title: it was awarded “in international contest - in competition with ALL men who would consent to appear against him.” Which suggests there was one brute out there who could kick his keister across the Bronx, but did not consent to the international competition. It was beneath him. He killed six men in the Spanish Civil War by throwing bullets at their heads. This Atlas, he prances in a book of pictures of pantaloon fellows? I spit on this. And I do not even use the good spit.