That's what we're a little worried about, Chuck

Stop staring at me! Okay, I know I'm weak, but at least I didn't have a two-foot butt-goiter like you did.

How perfectly developed? He has an eight-pack, that's how.

According to the text, Atlas himself was the 97-pound weakling. Interesting. They work the SHAME angle a lot in Atlas ads, but at least Charles understands why you are ashamed. He was ashamed too. But he did something about it. If you don’t, you will continue to feel SHAME, and it will be compounded by the knowledge you could have done something about it.

Dynamic Tension! That’s the secret to conquering SHAME!