DEAUVILLE DINER, New Brunswick NJ





 

“Dining in a modern atmosphere,” it says - but the interior wasn’t exactly space-age. A reminder that all sorts of styles co-existed, however poorly, in the modern age. Spiky forward-looking exterior, and wagon-wheel chic wood on the inside.

If you look in the window you see the sign; flip it around and you see the typeface used in the site. I’ve always hated that style. Individual letters in their own pellets. I associate it with cheap modular signs of the late 70s, when neon signs everywhere were replaced with backlit modular plastic. The roadside view felt cheap and crummy back then.

Hell, it was cheap and crummy.