1958 postmark, so we might assume that the sign went up a year or two earlier, when the draw of free TV had even more potent power. You'd choose them over the other joint that just had a set in the lobby.

It looks so domestic. It's an outgrowth of the cabin / bungalow orgins, I suppose, and preferable to a cell in a row of rooms. Over the long run, economically unsustainable.