JONES MOTEL, North Platte NE
   
   

Jones' Uptown Motel, to be specific.

“Five blocks east of the Business Section.” This suggests the Business district is a rather static entity, unlikely to expand.

Can you be Uptown if you’re east of something?

On the Lincoln Highway, which sounds grander than it was. In the cast of North Platte it was a residential street. Neither hide nor hair nor mothball seems to remain of Jones’ motel.