She was built in 1932. Wikipedia fills us in:

The SS Lurline was the third Matson vessel to hold that name and the last of four fast and luxurious ocean liners that Matson built for the Hawaii and Australasia runs from the West Coast of the United States. Lurline's sister ships were SS Malolo, SS Mariposa and SS Monterey. As USAT Lurline (aka USS Lurline), she served as a troopship in World War II.

The ad on the left seems expensive for 1933 - a thousand dollars, for the base price? Read the rest: it's an 81-day cruise.