Nice logo update - and what a name for line of men’s clothiers. From the brochure describing the Fund for Excellence in Marketing Education named after Herman Shark and his wife, May:

As a young immigrant from Lithuania, Herman Shark was caught up in the excitement of a booming North Dakota economy advertised and promoted by the railroads and land speculators of the day. Young and newly married, he was ambitious to establish himself in a business which would give him freedom and independence and an opportunity to create a nest egg for himself and his family.

I can't find the source today.