If you're wondering why the word "Hollywood" would be dropped in Portland OR, it's simple: the motel was in the Hollywood district, named after a theater. This history page says:

The Hollywood Neighborhood in northeast Portland was named after the ornate Hollywood Theater which was built by Walter Tebbetts. The theater opened on July 17, 1926 with the silent movie, "More Pay-Less Work". Prior to 1926, this area was known as “Hollyrood”, Oregon after the Scottish Holyrood.

So they only had to change one letter on the brochures.