Cigarette pleasure - now with ESTRON!

Snow-white ESTRON!

You have no idea what that is, but it doesn't matter, because its doubling action doubles your SMOKING PLEASURE.

Doubles it.

No, not precisely; the refinement of Estron is a delicate thing. Manufacturing errors may result in variations that affect the multiplying of your smoking pleasure. 

Could be off by a degree or two, or increased by the same margin. Point is, it's only a penny more than non-filter cigs.

Okay, two pennies. Jeez, everyone's an accountant.