“YKK? Who’s that? Where are they from? Oh, you have to be kidding me. Like they’ll ever capture this market.”
By 1981 its market share had fallen to 35% as a Japanese company, YKK, was able to produce zippers more cheaply. The company was sold in 1981 to Nucon Holdings for 66 million dollars and production was shifted to Mexico, but to no avail, and it was sold to private Mexican investors. In 1996 it was acquired by Tag-It Pacific, a company based in California, which changed its corporate name in 2007 to Talon International, Inc., and shifted production to Asia in an attempt to restore the company's fortunes”)
