PLAYER TWO HAS ENTERED THE GAME

Yes, Avisco is here with its own cellophane ads, thank you. But . . . why? Since cellophane was obviously a commodity, not a particular patented item, why not let DuPont spend all the money to enhance the public appreciation for cellophane? It’s not as if anyone demanded Avisco cellophane or DuPont’s version.

Unless, of course, Avisco set itself apart, and pitched its cellophane as grown-up, sophisticated, chic, and smart.