This, I suppose, is where a voice-over would say "Dame Winter must be served," or something like that.

Time, at the time, said:

Vogues of 1938 (Walter Wanger) can be chalked up as a minor Hollywood triumph on two counts: 1) it is the most enticing example of Technicolor yet produced; 2) it has apparently found a formula for transforming the fashion show from a boring newsreel short to a full-length revue that both men and women can sit through without squirming. Incidentally it not only glorifies the U. S. girl (its showgirls include such well-known models as Jaeckel's Betty Wyman, Lucky Strike's and Chesterfield's Ida Vollmar)

It is a sign of the era that cigarettes had particular models. I believe that's Ida, above.