In 1900, Josiah White III bought a parcel of land between Ohio Avenue and Park Place on the Boardwalk, and built the Queen Anne style Marlborough House. The hotel was financially successful and, in 1905, he chose to expand. White hired Philadelphia architect Will Price of Price and McLanahan to design a new, separate tower to be called the Blenheim. "Blenheim" refers to Blenheim Palace in England, the ancestral home of Sir Winston Churchill, a grandson of the Duke of Marlborough.
He stayed there, once.
