First impressions are better than the second ones; the diamond pattern doesn’t really work, partly because you don’t see it as a diamond pattern at all; the brick seems too busy, and the entrance, which should be open and brightly lit and glorious, looks like an elementary school puzzle. Find the rectangles and triangles!
I guarantee it's better than whatever replaced it. In any case, the sign makes up for everything. OK BIG Burger.
More American words were never spoken, or illuminated.