The back says it's run by the Demos brothers. The fellow who sent it to Lileks.com said:
How cool would it have ben to walk into the Falcon in 1964, and be greeted by one of the 4 omnipresent Demos Brothers. "Hello my friend. How are you? Gyros for dinner? Sure." And then, follow up with a visit to the cocktalk house, aka the Naugahyde Capitol of Winslow.
How cool indeed.