You're thinking hmm, was this a vacation-resort spin-off idea that didn't pan out? No.

During the 1960s and early 1970s, Holiday Inn hotels located in Myrtle Beach, South Carolina were simply called "Holiday" because a local motel already had the "Holiday Inn" name. The Myrtle Beach motel started as Ocean Front Lodge in 1948 but changed the name to Holiday Inn in 1949 (three years before the founding of the chain), and put up a sign in 1955 with similar lettering to that of the chain, which registered its sign in 1954. The chain first franchised motels in the area in 1956. The Myrtle Beach hotel put up a sign resembling the "Great Sign" in 1968, and used "®" with its name, though many of its items came from suppliers which assumed they were selling to the chain.  

That's not the most clear summation of the situation, but suffice to say that lawsuits ensued.

The courts found for the original Holiday Inn, but stipulated that the signs must use a different typeface.

Wby? Because the typeface meant something. Shows you it was a stupid decision to abandon the typeface years later. It meant something.

Back of the card says: “I didn’t drew up a vacation like this I feel to Bufalo & from there Edna & I motored south in the way several weeks Love Elsa”

This answering the question ab out whether they had a liquor license.