I'm pretty sure it's on the northeast side of the 35 / 70 interchange, since the frontage road is called "Holiday."
This may look plane and amenity-deficient to contemporary eyes, but this was all you needed at the end of a day. The colors were on the house. The view of the pool was complimentary. The green grass? No charge.
I don't know if that was an undersized sign lofted up so the freeway drivers could see it, or a large one elevated for the same purpose. It looks like it's sitting up there because the Sign Tamer cracked his whip.