EM-LEE, Las Vegas NV

There's something else at the location now that offers spicy movies, and presumably rents by the hour - but it doesn't look anything like the Em Le.

Looks like the owners lived on the premises, doesn't it? Emily and Lee, perhaps.

UPDATE: from a satisfied googler:

My great-grandparents were the original owners. Their names were Emma and Leigh Ellsworth. I don't know much more, but my dad might. I was a baby when my great-grandpa died, but I have great memories of my great-grandma Emma. I would like their piece of Las Vegas history to live on.

And so it does, if only on the web.