It's Chiz’s Motel Tupelo, to be correct. Says the card, sent in ‘65:
Hi You all: -
Staying here tonight. Only $6.00. How about that? Any wild parties yet? Love Mom and Dad
Said the sign: “The Place – In the South”
It’s hyphenated for your protection!
As for Chiz, a search for the motel turned up a business listing for a company incorporated by Doyle Chism. That's odd. His name was James, and this obit says he died in 2009 at the ripe age of 94. 32nd degree Mason, too.