I've seen that sign before. It's like an alien insect trying to blend into the landscape.

The Travel Inn had it all - the modern design, "air-cond., T.V., Wall-to Wall Carpet, Piped in Music, Built in Refrgerators, Unique lighting effects in each room, King sized beds, Air-port Service, Swimming & Wading Pool, Lounge, Gift Shop, Beauty Shop, Restaurant with meeting facilities. Truly one of the South's finest."

It still exists, in greatly diminished form.