By December 1962, there was a road and a bridge to Tierra Verde. In January 1963, Guy Lombardo's Port O' Call Resort had its grand opening, where Frank Sinatra, Marlene Dietrich, Liberace, Mel Tormé, and many other musical and theatrical stars would later perform. The popular TV show Route 66 was filmed there.
The place was hopping with celebrities. Lombardo promoted the resort all across the country when the band did a 10-week national bus tour to more than 20 cities. Every show included several minutes to promote Tierra Verde and "his and the Murchisons' Port O' Call Resort." All across the country, their bus had a Tierra Verde banner hung on its sides.
As for the owner, well, just luxuriate in the days when Guy's name on something was a guarantee of swank.