A romantic shot, somewhat photoshopped to compensate to for the source material's deficiency. When I was redoing this page, I realized I'd never noted the name on the store: George Koenig? Could that be it?
It was. An interview with Salida businessman is here, although there's not much about the motel, except to inform us that this is 101 West Rainbow Road, or thereabouts. He was born in 1919, and as of this posting - June, 2012 - seems to be still with us.
A shot of the interior is next; prepare yourself.