It would seem this is a chain: “On the highways of the Great Southwest from San Antonio, Texas, to California, there is a FLAMINGO on your route.” Love the address: 601 Mikes Pike.

It’s “a beautiful Motor Hotel with complete hotel service” - and that means all the usual amenities, plus a beauty salon.

TV seems to play an inordinately prominent role in the sign, unfortunately.

Gone now; a big honking Barnes and Noble on the spot.