That's the address, even though they don't loook alike, apart from the lower structure.
The Milwaukee Journal ran a story in 1988 about the owner, who was criticizing the city's business climate. He said the assessment was twice what the place was worth, and he'd be converting the unprofitable motel into permanent housing.
Days Inn seems to have reversed the idea. Perhaps they had deeper pockets, or figured they could make the place profitable if they made the towels 17% thinner. And watered the shampoo.