Any guesses where the name came from?

WOOD-1300 is the oldest radio station in West Michigan and one of the oldest in the world, having signed on September 16, 1924 as WEBK as a marketing tool for the C.J. Litscher Company, a seller of radio receivers. The station's original owners were backed by the Furniture Manufacturers Association of Grand Rapids. At their suggestion, the station became WOOD on January 13, 1926.