Don't contuse the Rogerson Hotel with the nearby town of Rogerson. Although the owner of the Rogerson, Mr. Rogerson, did have the land developed into the town of Rogerson.

"The Park Hotel," eh? Most postcards I can find make it look like it's smack downtown.

There are many ways to indicate that you're in Idaho; the decision to remove the state from context and geography, and angle it so it looks like a puzzle piece, seems like an odd way to get the essence of Idaho across.

What I'm tryin to say is that's an ugly letterhead.