In the olden days there were no downloadable font packages, or Quark; you had to put this stuff together by hand. (As opposed to the psychokinetic processes artists use today, yes, yes, I know. Shut up.)
This is a remarkable little design - a great amount of information packed into a small space, with room left over for a motto AND the promise of a fine cigar.
Fifteen cents a shot! A man could get seriously confused for a dollar in those days.