Google the name and you’ll find a block of Florida that looks more or less like the orange part on the back of the match. The orange saddle tells you that the guarantee of something or other is unconditional, and the orange circle on the front gives you the low, low lot price. Also, Florida, in orange.

Because that’s what they have in Florida! Oranges! Nothing but! You’ll get so damned sick of the things rolling down the street in a flood, or sweeping the pulp out of your driveway, you’ll wish you were back in New Jersey! And then you remember the winters.