The crest reveals the paper’s motto: Virtue. Liberty. Independence. Inside, another slogan: “Today’s News – Today.” There was a time when that was quite a promise.

If my usual half-arsed research is correct, this matchbook came from the Evening Record (so far, I think we can agree) in Lehighton, a small town in the storied Carbon County, Pennsylvania. Largest paper in the county: this was what the cub reporters working the Morning Gleaner over in Beaver Meadows aspired to. The big time.