Control motors with these motor controls! They're still around, owned by Eaton. You'd love to know the process that led to the skyline at the bottom - presumably the target market knew what the motor controls did, and how the life of a city depended on these things. Perhaps it was meant to distract from the rather tautological assertion that Cutler-Hammer motor controls were the finest motor controls in Cutler-Hammer history.
That's not exactly definitive.