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The Lake Aire is no more, although a bottle shop on London Road still bears the name. From an old postcard:
Perhaps it was driven out of business by relentless market forces: surely there can't be that many people who want the finest. Most people, when asked, back away, palms up - no sir, not the finest for me, I'll take something mediocre. Substandard if you got it.
Seriously, what sort of business plan is that? It's crazy enough to offer "the finest," but when you couple it with a panoramic lake view, you've winnowed yourself down to three or four customers. Or just one, if you require him to smoke a pipe.
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