I assume the other beer was Regal Non-Pale, but it still looks as if they're saying “We’re Number Two.” Which it will be, eventually.

Regalbird. Okay. Not the most ingenious mascot. For one thing, you couldn't make him if you had just a can, and you couldn't make him if you just had a bottle. You could, however, imagine him perched on the end of your bed, staring and grinning. Staring and grinning.

How many drunks stared at that code on the spine, and wondered what the hell it was supposed to mean?