“Where ‘Cut Rate’ Means Lowest Prices” and where sentences like that suggest you’re a little defensive about your slogan.

It was a 40-store chain based in Rochester NY; swallowed up by Rite-Aid after a while. The local paper has a story on the chain, and I'd link to it, but it’s a hideous Gannett site with an autoplay video with sound. Which is like walking into Daw’s in the old days, and the manager would stand in front of you and talk loudly, and you had to stand there looking for an X over his shoulder.