|For many years the Institute put out a magazine for those who wanted their culture served up bracingly straight - no bohemian pollution, no Red apologists, no irony. From the 30s to the early 50s the magazine was known as the American Ironator, and had a circulation in the high dozens. (Since the magazine was left in barber shops to be read by many, the Institute claimed that the magazine had several thousand "page views" a day. We continue this tradition here at the Institute's web site.) The name of the publication was changed to the American Home Ironizer in 1956, much to the objections of one of its editors, Lucius Ingot. He insisted that the title sounded like some sort of process to imbue Irony, not combat it - why, the very idea of an anti-ironic publication calling itself Ironizer was . . . was . . .
He did not finish the sentence, of course.
To celebrate the opening of the Institute's new HQ, the Ironizer ran a multi-page spread on the complex; in the interests of historical completeness, we hereby tender this history, completely.