Again with the purity and goodness and wholesomeness – it’s almost as if they protest too much. No, it was Six-Up that was caught in that reefer scandal. This is Seven-Up! The fact that all ages like it gets mentioned twice, and the name of the product is spelled in two different ways. Quote marks around “goes great.” The slogan, chopped in two and dropped in at random. No period at the end of the first paragraph.

Those stories about three martini lunches in the old ad business were not, it seems, an exaggeration.