Graphic design in the 70s: the world cried out with a heart-shearing shriek for someone, ANYONE, to invent the personal computer, because even the first decade of clip art would be better than this.
Wouldn't it? I suppose it has its charms, in a way - the type, curved by hand: the way the arc intrudes on the personal space of "Cooking with the Stars on . . ." and the way the shadow of the meat doesn't extend past the napkin. Home-made, just like the food.
But if you have to put "Ham Recipes" on the cover there's a chance it's not self-evident.
Next: meet Kurt!