In the days before laxative technology had been wrested from the dark ages, you had your choice:
1. Bland, timid, move-along-li’l-dogies brands that just didn’t do the trick - everytime you headed upstairs, magazine under your arm, you’d stop on the fifth step and think: nope. Dang.
2. Caustic blow-’em-out bowel blasters that worked, but damn near left you bedridden for a week - to say nothing of the bump on your head you got when the laxative slammed you into the ceiling.
The world cried out for a gentle, yet effective laxative. And unto them was given Ex-Lax.
This ad campaign from the early 50s gives us the Laxies, three stool-hastening imps of varying tempers. Here we meet Tuffy, an Brooklyn-based imp who has not only scoured Billy’s innards, but accompanied him to school.