On one hand, it’s as commonplace an exchange as you’ll find: a smoker who needs his voice for his job recalls the day he switched brands. But this fellow is different: if his expression in the last panel is any indication, he’s completely out of his mind. He’s a little TOO happy about this subject, and he also seems to be wearing a good deal of eyebrow makeup-. But it gets worse.

What’s his job? Right: he’s an air-traffic controller. And he takes cigarette instructions from a small, devilish hallucination.

You don’t see ads nowadays in which people recall, fondly, important cigarette moments in their life.