Considering the cut-throat competition in America's zipper-billfold bargain category, this is quite a claim, and I expect the company was held up in court for years defending the assertion.

Question: would it be wrong to want billfolds with colorful scenes to come back in style? I'm leaning towards No, it would not be wrong. If only some hipsters would lead the charge and make it okay, with the understanding that there's a certain amount of irony involved!