Oh how wonderful it is! Imagine this: a cereal that’s not only delicious, but easy to digest. They were very interested in foods that were digestible back then; the old days of a bowl of iron shavings laced with clotted lava had been repudiated by Modern Science. No, you’ll want the Wake-Up Food! Say good-bye to cereals that just made you want to go to bed, or required you to sit in a dark closet trying to squeeze that bowl of Frosted Tar through your bowels. How wonderful it is!

(Irrelevant note - this ad hung in our kitchen for seven years, until we moved and it was retired to a box in the basement. Just found it.)