Hey hey hey there, little lady - at are you suggesting? Skip the dishes? Let them pile up while you go to some motion picture and while away the afternoon in an empty fantasy? Why, it's sabotage, I tell you, nothing less than insubordination!

The "Gloriously Sneeze-Free" atttribute brings up an element of washday we've probably forgotten: the stuff got in your nose and made you expell your breath with a convulsing spasm, bcause it had "dust."

Dreft didn't get the action they wanted from this ad, so they decided to take . . . a harder approach.