"I need to learn from experience," said "Buck" Pellington. "Once I'm used to the controls and the feel for the chassis, I can -"

"Right you are, Buck! Whether it's cigarettes or ice boats, experience is -"

"Shut up, okay? I'm trying to calibrate the throttle."

 
   

 

Not much on the internet about Buck - the Camel ads, some WW2 mentions. As fpr the company that employed him, Reaction Motors:

Reaction Motors, Inc. began operation as early as 1930 through the work of then American Interplanetary Society members Lovell LawrenceGeorge Edward PendrayHugh Pierce, and engineer John Shesta. This group quickly moved from science fiction discussions to practical rocketry.

Pendray contributed heavily to their early designs using knowledge acquired from a trip to Berlin in 1931. In 1938, Princeton University student James Hart Wyld tested a two-pound rocket which provided 90 pounds of thrust; this would become the basis for the group's work over the next two decades.

Though test flights are recorded from 1933 forward, the group would rename themselves the American Rocket Society and continue experimentation in the relatively populous area of Staten Island until incorporating Reaction Motors, Inc. under Lovell Lawrence in 1938 in pursuit of a war-time contract from the United States Navy.

The group successfully designed and perfected the world's first regenerative cooling rocket, technology which would for the first time make liquid-fueled rockets capable of burning for long enough periods to be practical. All future liquid-fueled rockets would build off this technology.  

Say, kids - isn't this the exciting, rocket-friendly post-war world you'd hope you'd see? It is! So remember Camel when you take up the habit.