Today, Hiatally: It’s the house organ for Ft. Benning, now Ft. Moore. The 1944 26th anniversary.

I found one of those guys, I think. He's 99 and lives in Minnesota.

The war’s going well enough, it seems. On to Victory! Testament, in page after page, to the vitality of the downtown and surrounding commercial enterprises. Having a big base nearby during a world war is good for the economy, it seems. Who knew!

You know what you're not going to see in ads today? NICE GUNNING

This speaks to the era better than anything else I can find, so far.

Stag

Girls

Girls with smokes and drinks on the house.

I'm not sure how getting a big block of ice soothes your KP situation.

No no no

ServIce! Not SerVice!

Having worked in a bar for years, I'm here to tell you that people do absoloutely abuse the Juke.


Odd: Donald Leebern Jr. was six years old at the time he ran the company.

Well, no. The guy in the obit - from last May - was the son of the fellow who ran Georgia Music, right? Except that the obit lists a survivor as Donald Leebern III. So we have four implied Don Leeberns.

Salute to the ground-pounders:

All of these references were common, I assume. The text:

Here Are Some Notes For That Volume, World War II

Who hacked their way through those "impassable" jungles on Buna? Who crawled through those modern conveniences on Attu including cold running water and hot flying lead? Who faced German 88's at 200 yards at Salerno and held? Who shot it out with crack Nazi troops so close they could touch them at the skirmish of the stonewalls on Hill 609- and cracked open the road to Bizerte? INFANTRY. Doughboys. The guys who spell it with rifles. With these facts indelibly imprinted in our minds, we are proud to pay tribute to FORT BENNING on her 26th anniversary. Here, the world's best infantry is trained.

Buna sounds like hell.

Most of the clip art for the ads comes from the bombs-bursting-in-air file.

The dates look like a gravestone marker, though.

Hungry?

   
 

I know what you're thinking: mmmm mmmm mmmm, a peanut butter sandwich. Some good bread, a nice spread - perfect lunch, really.

But no. Alas.

 

   

It's a peanut-butter-between-crackers snack. Those dry things that seem to suck all the moisture out of your mouth.

Still around, though. I mean the Lance onces, the ToastChee.

A Mandela Effect subreddit post:

In the US, Crackers are a very quick and popular snack ! One of the most common types are peanut butter. Do you guys know Lance Crackers with the variety packs? The orange ones with peanut butter have always been called Toasted Cheese. Now the name is and apparently always has been "Toast Chee”

That is not a Mandela Effect. Thus they always were, since their introduction in 1938.

Owned by Campbell now.

Guns ’n’ Loaves:

Here’s the bakery.

This is an ad for a grocery store.

Be a V housewife! “Victory belongs to the housewife, too - if she follows a wartime house management program.” Follow these tips: save fats, save paper, buy no-points food, have your ration book ready at the checkout, and shop during the week instead of busy Saturday."

If you do none of these things you are not a V housewife and victory will not, in fact, belong to you.

I'm not sure it's deliciously different. I mean, it's peanuts.

Tom Huston was “the boy farmer who became the peanut king.”

At first, the company offered for sale one item – the toasted salted peanut and Tom patented the single serving, tall, narrow, glassine bag that would become a signature.

He had the patent on that, eh? Wise. But he’d take it in the neck after another operation failed and left him in debt.

In 1931, the bank foreclosed, and the Board of Directors discharged him as President. They offered him a $12,000 salary and position as Chairman of the Board, he refused and started a competitive business. His new venture would fail. Embittered, he left Columbus for Miami, returning only after his death in 1972 to be buried in Linwood Cemetery.

His death was front-page news in Columbus. The word “embittered” did not appear.

Guess who bought them in 2005? Lance.

   
 

The enlisted gals make an appearance.

 

   

Milk - for victory!

One line tells you more than the others: "Conscious as you are of present conditions." Read into that what you will.

These were less than 10% of the ads. Everyone in town pictched in.

 

 

 

 

   
 

Today it's 1969.

We may think the end of the 60s was all counter-culture mod graphics, but there was an appreciation for long-ago designs on both sides of the culture. The counter-culture dug it for general grooviness, and would incorporate it into their most enduring art form: album cover art.

Oh, I love it:

The Heinz Research Center.

Today: you see it's not in some modern office-park setting or International Style downtown gallery, but the old factory complex.

The old factories are now residential.

Breaking: Heinz completely redesigned the pickle packaging for 1969! Hip young women are newly intrigued.

Did many people knew that the ketchup company was behind this guy?

If not for these annual reports, who would know that Heinz sponsored a show that advertised job openings in the community?

I wonder how many people in the late sixties were bothered by the fact that these modern hip chairs showed up on Star Trek and everyone was supposed to think "Guess they're still making them in the future."

Happy-Ade has two new flavors! Thus was the Australian sugar-water market rocked to its core.

Speaking of cores, I cannot explain the item attached to the table fabric. An apple that says “I hate teach”?

Tantalizing glimpse of a British supermarket c. 1969. Well, tantalizing to me.

The lonely life of a company rep, going to a suburban store after the rain to give them some signage for the serve-yourself bar.

By the way: there was a Genesis lyric I never completely understood for many years in "Dancing with the Moonlit Knight, on the "Selling England by the Pound" album. It's about economic and cultural decline.

The Captain leads his dance right on
Through the night, join the dance
Follow on till the Grail sun sets in the mould
Follow on till the gold is cold
Dancing out with the moonlit knight
Knights of the Green Shield stamp and shout

If I'd seen this picture in 1975, I would have had a lightbulb moment.