<LILEKS (James) :: The Bleat



Because it's Friday on a Hiatus week, that means, of course . . .

As is the tradition, we have old radio on Friday Hiatuses - but not old old radio. Crackling AM DJ radio. Booming ads and jingles.


I cannot for the life of me make out the name of this product. Scutterings?


It overlaps, in the style of the day, with the next ad: a jaunty male chorus of men telling you that the style of GM Style sets the stylish style.

At the end we have our DJ: Charlie Tuna.

Arthur W. Ferguson (April 18, 1944 – February 19, 2016), known professionally as Charlie Tuna, was a radio personality and television host based in Los Angeles, California.

He worked for KOMA Radio in Oklahoma City in 1966, where he took over the "Charlie Tuna" pseudonym from Chuck Riley, who had used it for one show the week before Tuna's arrival.

At the time of this air check, he’s on KHJ in LA. (Which is a Catholic station today.)

Let’s pause for a 1969 song you probably have never heard. Midway through, at the sax break, it really prefigures 70s music to come.

Back to the ads:


Pioneer Chicken!

  Here's one of the ads from its heyday:

And another.

The chain was absorbed into Popeye’s, but two franchisees didn’t make the switch - and they’re still around. Looks at this:

Is this the oldest unchanged franchise logo stll around?

Now, news! I absolutely love this style of radio news announcing - and the toss to the guy in the field, who’s using a potato as a microphone and transmitting through a severe solar storm.


Listen for the story at the end.


Well, crap.


More news: this will be familiar to anyone who saw “JFK.” Garrison nonsense. But I’m sorry, the riddle of what really happened?




. . . in the modern swingin’ innocent youth style.


After some news about Nixon taking a trip to Belgium, we get an ad that gives you a visual description of shoe styles of the era.


We’re in the blunt broad brass-bucket time.


Signing off for the hour:



Bill Brown. That's a pro.




If you’re around my age, you know this voice instantly.

The unsinkable! Pipe them aboard:

If you’re making a salad for your “Seven Days in May” viewing party:

Tang, zip, and snap. Eighteen herbs and “Flavors” - how can you keep track of them all?

Here’s the same ad - but in color. Note how you feel a bit different about it, as if it’s not behind The Wall that separates our memories of the later 20th century from the crisp clarity of the black-and-white pre ’63 world.

Or maybe you don’t. Perhaps it’s just me. I do find it interesting that this typeface makes an appearance:

That’s going to be very popular. Too popular.

BTW, a YouTube comment says the voice is Joe Silver.

Joe Silver (September 28, 1922 – February 27, 1989) was an American stage, television, film and radio actor. His distinctive deep voice was once described as "the lowest voice in show business; so low that when he speaks, he unties your shoelaces.”

Another American ad, this one aimed at a younger demo that didn’t dig the patriotic angle. WILD

The music sounds like the ersatz rock you’d hear on the radio in a TV show, and if I had to guess, I’d say that puts it somewhere between ’63 and ’66.

I can’t find anything anywhere that describes the taste. The company was bought by Kraft, and the product discontinued.

We’ll never know.

We conclude with this week's Hiatal Contest:

A 1924 newspaper contest that went on forever.

After yesterday, it's nice to have an easy one.

Bidslaveomimah, obviously.