I’ve discovered something extraordinary.

Something that shakes the very foundation of one of this site’s oldest sections. It was the result of studying ads in Sunday comics - the big half-page numbers that pushed a product in some tiresome, obvious fashion that lacked all the pleasures and familiarity of the real comics. (There was one exception, I think - a Dagwood knock-off cereal ad called Fireball, which we’ll get into next year. I have a 60-page site on this subject ready to roll.)

I was looking in the mid-30s papers, and was surprised to see an ad for Lux. Shall we?

Peggy Lux was a character who embarked on glamorous adventures, and was always aided by Lux soap. This episode is entitled “Peggy Lux Catches a Sylmanian Spy.” She’s plucky and resourceful, and while she doesn’t have money herself, she has simply wonderful friends who put her on ships and take her to the Continent.

Hmm, someone’s jealous.

Yes, I often assume people are wealthy and connected because their clothing isn’t hanging in shreds.

OH MARIE

All French maids were named Marie.

Next:

I think we’ve made a leap here in assuming that the Lux is capable of saving the fortune of a princess; that never seemed in peril.

Hello! I am a cliched Gendarme!

“Who of my people.” They’re not yours, sister. They’re born with inalienable rights. But we’ll get to that later! First, we must follow Peggy’s clever trail.

Hey, look how that turned out:

Now she is royalty! That and a dime will get you a coffee and a sinker in Newark, sister.

It has a crest.

So: I was intrigued, because apparently these Sunday comics ads started sooner than I thought. I went forward and back a few weeks; another Peggy, a lot of Camel ads.

And then.

And . . . then. THIS.

 

 

It’s 1934. Do you understand what this means? Long before he was jetting around with a rocket backpack heh-heh-hehing as he broke up marriages, he was hanging around Depression era living rooms, with the same facial hair.

I went back through 1934 to see if I could find some more, looking for the origin of Mr. C-N, the first time he made his appearance. I adjusted the date-sliders at newspapers.com . . . and hello. He’s the same here, enjoying other people’s miseries:

Look at the style. Compare it to all the comics we’ve been studying over the last few years.

This is from 1925.

Mr. Coffee Nerves was tormenting people in 1925.

All that stuff we saw on the site?

It was a reboot.

 

 

 

 

 

 

 

 

We saw the paper yesterday; now here's the town. Three thousand four hundred souls. Nickname "The Big Little City of Ford Country, Il," a vague assertion that seems a fair boast, and unlikely to attract controversy.

On March 5th, the city celebrated "Sloth Day," which celebrated sloths.

When your city hall appears to be living in a classic radio station:

 

I’m guessing the WPA boys stamped APPROVED and sent a check when they saw the designs. Nothing showy or expensive, just good humble civic modernism on a budget.

This looks like punishment.

Was all the stonework around the arch stripped off? Someone wanted to teach this building a lesson.

And if it hasn’t learned its lesson yet, we’ll Buckaroo the damn corner and see how it likes it then.

According to cinematreasures, this was the Edna theater we met on Tuesday.

Vitaglio like this always demands an explanation, and you’ll never get one.

But the building comes from the stylistic limbo of the 50s and 60s.

“Say, friend, you know where a fellow could buy some - oh, wait, never mind.”

Those thin windows again: good for ventilation. Pulled the wind in, if the windows in the back were the proper size.

“Last time I hire an Amish architect to give me a Roman-style bank, that’s for sure. "

The Harvey Dent building:

The tree seems involved in some attempt to conceal the building’s identity, like he’s getting between the cops and the suspect.

Not anymore.

Obviously an old building with a new skin - but what was there before that could accommodate a bowling alley?

“Look, I’m telling you, I know who’s going to be using the door to get in, and it’s gonna be Goldilocks."

“Hey, didn’t we tell you to move along? We’re trying to conduct an investigation and you’re obstructing our work."

"Okay, boys, cuff him and take him away."

Now that we see the full facade, we can wonder if the ground floor’s original design balanced out the second floor. Because it doesn’t now.

Original stained glass! And, of course, IOOF.

Must have been a nice meeting hall.

It’s like the last scene in “High Plains Drifter,” except they were expecting some really nice, kind people to ride into town.

Geez, why not put a landing halfway up so folks can catch their breath?

Also looks like it’s ramp for jumping off, a low-budget lover’s leap.

Lots here. The name, of course, lends uniqueness. One window blocked: why? Lower floor renovation in the name of making downtown look lively again; same with the planter.

And a mascot who’s soon to be cancelled, I’m sure. Can you name the company without googling?

His name was Tommy, if you’re curious. Looks as if he was created by Disney animators.

This is an oddly written account of the company.

Nearing completion of the dirty thirties Mohawk decided this was an exceptional time to present a brand-new carpet and hence Shuttlepoint was born. It was the very first low and high loop textured design to be marketed. It was so successful that by 1950 it has bypassed the demand of Karnak becoming their best seller ever.

Throughout the 1950 Mohawk once again was on the move expanding it’s producing centers in Mississippi and South Carolina. This was also the period that Walt Disney Studies developed the Tommy Mohawk character which Mohawk still utilizes to this day.

By 1955 Mohawk and once again merged with another company. This time Alexander Smith. This merger made Mohawk the biggest carpet supplier world broad.

Throughout the next 15 years, Mohawk continued to ingenious designing new products.

People seem less likely to paint terra cotta. Good.

Dr. WILKISON

He was a dentist, and from the looks of it, he did okay.

’ve no idea.

On the left, someone tired of having so much light and ventilation, and perhaps on the right the floor dropped down six feet and they had to adjust?

Odd town. Something off here.

There you have it. See you around. Off you go to the Motels, now.

 

 

 

 

 

 

 
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