Yesterday in the comments on local boards about the lockdown: keep it going, Gov! You’re great and smart and wise.

Today, after the Governor revised the rules to open up some stores, the malls, and family gatherings: a split. Many of the people who had praised his wisdom now praised his wisdom. The others were horrified, and predict catastrophe.

We’ll see.

I have discovered the Anti-Pelaton Woman. I saw this ad for a subscription service that sends you juice blends, and was irritated throughout the whole thing - perhaps the intention; I’m not the target market, and the people who pay for something like this would probably be delighted to know that Strong, Confident Women irritate some scowling guy in tbhe wrong demographic

No, it’s not that. Usually I love smart dark-haired women! It’s one of my favorite types. It’s the smugness. It’s the equivalent of the tech-bro smirk, somehow. Through the whole ad, this look:

Oh yeah she is judging that one over there for her bad smoothie choice and so many other things but let’s start with her smoothie cup, is that even remotely sustainable

When they first get the shipment, she examines the contents like a scientist who get a shipment of the new serum, while dopey hubby thinks ME LIKE NICE THING IN HAND

Now, the social aspect! “I’m enjoying connecting with you and reaching out because people are important to me but the moment you start talking about your problems again I’m hitting the ON button on the blender”


Oh yeah I got this covered, I rule the world on either side of this door

It’s so great that I have this edge which makes me even more awesome

I mention this only because I wouldn’t be surprised at all if this ad was shot with an eye towards avoiding the Pelaton fiasco. You know, the business about getting beat up on Twitter by people who would never buy your product, but casually poison the brand so anyone who does buy the product is revealed as someone who should DO. BETTER.

Being immensely self-satisfied is unattractive to everyone except people who are already immensely self-satisfied.








The county seat, as it happens. About 55 thousand souls. Top employer is the local college, followed by the school district.

When I started to google the town, I thought - am I sure it’s Pocatello Idaho? Are there others? How did we all come to associate Pocatello with Idaho in a trice? Yet we do.

It’s the old Hotel. Could it be anything else?

The Yellowstone.

The historic Yellowstone Hotel was built in 1915 and is one of the most beloved buildings in the region. Over the years, several businesses have called The Yellowstone home, including a drug store, several restaurants and bar, as well as a hotel. Most recently, the building was home to The Bridge restaurant.

Saved, and renovated.

The sign’s old, old, old - Simpsons reference notwithstanding.

The pumps, I assume, are dry.


We’ll hit you with the OUMB off the top, and it’s a chunky little fellow, isn’t it?

Perfect old sign.



Well, not perfect, but it’s good, and it’s original - although I’ve doubts about the Buckaroo’d awning being OG. Could be. Matters little.

No peeking ahead: you do know what this is, right?

It’s the curve of the letters.



The back.
At the time, I think people would have been surprised to think that the Kress stores would ever go away.

The Whitman.


The Whitman Hotel was constructed in 1905 as a two-story fraternal lodge. In 1913-14 it was converted into a four-story hotel and theater. It has also been a coffee shop and lounge, a radio station and other businesses. When it was first built it also housed the Lyric Theater which became the Grand Theater and then was renamed the Princess Theater, the mythological birthplace of Judy Garland in “A Star is Born.”


Subsequent work, but when was it done?



This isn't 1914.

I suspect it’s contemporaneous with the black-shiny overhaul.

Large commercial structures often had the entrance to the upstairs tucked away around the corner.


Yay, sort of:

“Sort of” because it just doesn’t fit the building, but yay because it appears to be a post-war sign that made it into the next century.

The Monarch:

Had a bad fire in 2014. The website says it’s being brought back to life.

It's . . . it's a different Whitman.

The man is also found oin a street; guessing Mr. W was a mover and/or shaker.

Frozen in time, but still ticking.



Designed by Pocatello architect Marcus Crundfor, this two-storied cream-colored brick building was constructed in 1914 and 1915. Inter-connected with a secondary storefront at 312 West Center, the first floor of this structure originally housed the People's Store (a dry goods and clothing establishment). The second floor was occupied by professional offices, including those of the building owner Oscar Sonnenkalb, a German-born civil engineer, who was very prominent in the early development of Southeastern Idaho. 

How I love that little storefront on the left.


Who knows anymore?

They have lots of old structures with big old neon signs. It’s quite nice.

It’s how cities used to be.

I mean, it’s big and brash and tells you where you are and what they do.

And then, almost all at once, they stopped painting the sides of buildings.


Robust economies lead to nice schools.

Part of the same complex, and I’m thinking this might be a theater.

It’s immense.

There’s no name.

The Stonehenge branch of the OUMB:

Original, unmolested:

Back to the beginning. The most recent pass: the sign’s still there . . .

. . . but the sign is different. The story of every city, if it still has some life left.

That'll do. A trip to Venice awaits.






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