Best Cheese Commercial Ever
Never have you experienced so many conflicting emotions in the course of one short bit. Prepare yourself for a moment of wondering what we have come to that we use this to sell cheese! And then . . . well.
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I like a cheese that bites back.
My wife has always said: “The early bird gets the worm, but the second mouse gets the cheese”.
Disturbing.
Nice. Wifey gets to see this in the morning. She’s the one who usually finds the dead mouse in the overturned trap in the cupboard. I sets ‘em, she gets — a quick look, blanches, and calls for me to take this disgusting thing out to the railroad bed at the back of the property.
That’s about the best use of a Carpenters’ song I’ve ever seen.
I watched it on a PC without speakers. I don’t recommend trying it. It’s very disturbing that way.
Strangely this commercial leaves me with no urge to go purchase cheese.
Actually, peanut butter works better than cheese.
Seems to be an advertising trend at the moment. Mice and traps and the kind of mousetraps that are hard to find anymore.
(which is unusual because so many of our adverts are such /downers/)
They’ve just started airing an advert for a low fat cheese here in the UK in a slightly similar vein. But more upbeat
http://www.youtube.com/watch?v=U07N7RW9BNE
[...] something to get your morning off to a good start. James Lileks calls this the best cheese commerical ever, and he’s right. [...]
Nolans…now with added steroids.
(Plus I’m also reminded of the altoids print ads. Tagline is a bit too similar.)
RPD
“Strangely this commercial leaves me with no urge to go purchase cheese.”
Ditto.
I almost didn’t watch the whole thing; it was very disturbing.
But I sure won’t forget the name of that cheese.
Jim Morrison selling cheese. With Karen Carpenter. Followed by Survivor. It’s a mixed up muddled up shook up world these days!
I need therapy now.
A very disturbing, but funny mousetrap photo via Gene Weingarten at the WaPo.
Maybe it’s just me, but I thought it was funny. And I can’t stand Survivor. That song needs to be locked away for 100 years.
At one point after college I was living in Poughkeepsie, NY. Some mice decided to move in with us. At first I thought it was cute, and would be a great way to help with chicks — hey, look at the cute mice living with us. But then they started leaving pellets on the kitchen counters. I immediately went out and got mouse traps. And had no guilty feelings.
@RPD: Strangely this commercial leaves me with no urge to go purchase cheese.
I am interested in finding out just how strong this cheese is now. But I’m not happy with the way they jerked my emotions around.
Meh. Cute idea, but they carry the joke out too far at the end. They should have gone with the operatic, dramatic, slow-build music, with the mouse straining to raise the bar off itself, and eventually the whole trap just explodes off of him and there’s a triumphant “AAAAAAAHHHHHH!!!!” in the chorus. “Nolan Cheese. It can make anything possible.”
Nolan Cheese just sealed the deal that I will never buy any of their product. Ever!
Why’d they have to sync the lifts to the musical strikes? Have they no souls? It’s like little kids who think you have to hit all the strings on the guitar every time.
Ok, I thought the slogan was going to be: Nolan Cheese. Worth dying for. But I’m not a huge fan of mice or cheese.
If only Karen Carpenter had eaten some Nolan Cheese….
Best. Commercial. EVER. Somebody, please put a link to this so I can send it to my son (yes, I’m a Luddite; sorry!).
Never mind! Figured it out. Yay, me.
Good to see that Stuart Little can still get work.
I laughed.
I feel guilty.
But that was funny.
Thoughtless and unfeeling.
But funny.
Considering there is no actual product called Nolan’s Cheese, as far as I can tell, those of you who don’t want to buy it should have no difficulty. *grin*
as someone who creates advertising, and loves strong cheese, i want to say thank you. thank you for posting that. i will send you more money.
Nolan Cheese!
We’re creating the indestructible mouse of the future!
Soon, they will be setting traps for us!
Looks like the Madison Avenue guys are still getting plastered on the job.
That’s very disturbing – poor creature – when we find cruelty or death funny there’s something wrong.
[...] tips: Lileks, John Nolan [...]
[...] under: Misc. — Don @ 4:19 am Stole this from Lileks’ The Bleat or possibly “The Bleat“. Please do not [...]
Disturbing? You all are seriously disturbed by this? Yikes.
You have to wonder how many mice they actually killed to get that commercial finished. Or maybe it only took one mouse – they finished the “live” ending first, and then “offed” the little guy for the earlier death shot. Something suggests that this wasn’t actually a big budget computer graphics production – more like a disposable $5.89 pet shop mouse squeakoff. May the little varmint rest in peace.
_@_v – link to video for those who want to download it…
http://www.youtube.com/watch?v=YqlQS5CCmwI
@Susan Humeston: “That’s very disturbing – poor creature – when we find cruelty or death funny there’s something wrong.”
Ummm, Susan? It wasn’t a real mouse. Just a little FYI.
And that ad was damned funny.